Thursday, July 16, 2026
Financial Times

India’s cricket cash machine faces a slower run rate

The commercial pitch has become tougher for teams amid less competition for streaming rights and an advertising crackdown

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Redacción
Newsroom · hace 66 días
2 min read
The commercial pitch has become tougher for teams amid less competition for streaming rights and an advertising crackdown
India’s cricket cash machine faces a slower run rate · DevFinanciero