Tuesday, April 21, 2026
BloombergNYS:KO

Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets

Carlsberg A/S is preparing a major shift in its soft drinks strategy, replacing Coke with Pepsi across much of Northern Europe in a move set to reshape the region’s beverage market.

SS
Sara Sjolin
Newsroom · Hace 4 h
2 min read
Carlsberg A/S is preparing a major shift in its soft drinks strategy, replacing Coke with Pepsi across much of Northern Europe in a move set to reshape the region’s beverage market.